Quick answer: the new model 031/311 series is a 23-inch, 10-rib, three-fold automatic umbrella with a double-layer pongee canopy and four colourways. It is positioned for B2B distributors and wholesale agents that need a differentiated folding SKU for retail, gifting and online channels.
This guide explains the verified product data, how to divide the colours by channel, and what an agent should lock before placing a bulk order.
New SKU snapshot for wholesale buyers
The wholesale 10-rib double canopy automatic folding umbrella uses a 23-inch three-fold format. The frame combines 10 fibreglass ribs with a steel centre shaft, and the rubber handle supports automatic open and close operation.
Each umbrella weighs approximately 0.65 kg. The canopy is pongee in a double-layer construction, and the product ships with a fabric sleeve plus an OPP bag. Standard carton quantity is 50 pieces per carton.
What the double canopy does — and does not — mean
The double-layer canopy is a premium visual and gift feature. It gives the umbrella a fuller appearance and creates a stronger surface for colour blocking, retail presentation and corporate gifting programs.
The product page does not list a coating specification or a UPF rating, and no ventilation performance figure is stated. If airflow, coating or sun protection is important to your market, confirm the requirement during sampling and approve the exact construction before bulk production. Do not use unverified performance claims in catalogues or retail listings.
Plan the four colourways by channel
Coffee, Wine Red and Deep Blue suit formal retail, hotel, banking, insurance and corporate gift programs. They are stable colours for buyers who need a broad, conservative assortment. Blue Sky/White Cloud has a lighter patterned position and suits travel retail, lifestyle stores, e-commerce and seasonal promotions.
Agents should not send every colour to every account. A simple channel plan usually performs better: three formal colours for business gifting, the patterned option for consumer channels, and one agreed colour set for marketplace sellers to reduce price comparison.
If a buyer needs a market-specific range, our umbrella customization levels explain which changes are available as stock options and which require new tooling.
Six items to lock before bulk production
1. Canopy colour and panel plan. Record the colour standard and how the two layers align, including any contrast edging or panel combination.
2. Logo and artwork placement. Confirm the panel, print size, colours and artwork file before sampling. Keep a sealed approved sample as the production reference.
3. Handle, frame and opening check. The stated construction is a rubber handle, ten fibreglass ribs, a steel centre shaft and automatic open/close. Confirm the exact sample feel and function during approval.
4. Packing format. Decide whether the fabric sleeve, OPP bag, hang tag, barcode label or retail box must be changed for your market.
5. Carton and logistics data. The base carton quantity is 50 pieces, with each umbrella around 0.65 kg. Confirm final carton dimensions, gross weight and shipping marks before booking freight.
6. Inspection criteria. Agree on appearance, colour, stitching, opening and closing, handle attachment, packing and carton checks. The umbrella quality control checklist can serve as the starting inspection record.
How agents should position the new SKU
This is not a basic promotional umbrella. Its value comes from the combination of a differentiated canopy, automatic operation, four colours and a compact three-fold size. Position it between entry-level folding umbrellas and premium long-umbrella programs, with the strongest margin potential in gift, travel and branded retail channels.
Use one core colour for the opening order, add a second colour after sell-through is proven, and reserve the patterned option for accounts that can present it clearly. That reduces stock risk while keeping the range interesting.
Our new umbrella product distribution plan explains how to stage a launch across markets and channels.
Sample, quotation and first order
Start with a complete brief: destination market, sales channel, estimated annual quantity, target colours, logo requirements, packaging needs and required delivery date. A clear brief lets the factory quote the correct construction instead of comparing your request with a generic stock umbrella.
Review the sample for colour, opening and closing feel, handle finish, canopy alignment and packing. Then compare the quotation on the same locked specification. The umbrella RFQ checklist lists the details needed for an accurate quote.
For a first wholesale order, our MOQ and sampling guide explains how sample quantities, production minimums and repeat-order planning fit together.
Buyers who need to compare this 23-inch format with other retail options can review the current compact umbrella range.
Agent terms to agree before launch
Define territory, customer channel, target volume, price basis, sample support, lead time and reorder expectations in writing. A distributor usually buys stock and earns a resale margin; an agent usually introduces buyers and earns commission. The umbrella wholesale agency and distributor program guide covers the differences.
Keep exclusivity conditional on performance. An annual target, minimum opening order or review date protects the supplier when a channel develops more slowly than expected.
Frequently asked questions
Is this umbrella suitable for custom logo programs?
Yes, subject to artwork review and sample approval. Logo placement, print colours and panel position should be locked before production.
How many umbrellas are in a standard carton?
The stated packing quantity is 50 pieces per carton. Final carton dimensions and gross weight should be confirmed for the approved packing configuration.
Does the double canopy have a listed UPF or ventilation rating?
No. The product page does not list those figures. Treat the double layer as a visual and gift feature unless your sampling specification explicitly confirms another performance requirement.
What should a wholesale agent include in the first enquiry?
Include the market, channel, target quantity, preferred colours, logo needs, packaging requirements and expected order date.
Build a distribution plan around the new SKU
Send your market, channel, annual volume and required colour mix through our contact page. We will confirm sampling, packing and wholesale terms for the model 031/311 series before you commit to bulk production.
